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Sonne Farm Beef Jerky Labels

Luther's Jerky requested that I make some Private Labels for a client of theirs, Sonne Farms.


  • Packaging Design


Sonne's Farm did not have a style guide - or any previous packaging created. With that - I just tried to look at as much of their content as they had availabel. That as well as the logo is what determined the look and feel that I was going to use to create these labels. The requirements were to make it all fit onto a 4"x4" label that would be applied to the packaging. Since they had 4 flavors, I used colors to easily identify each package and make it easier for the shopper to identify the different flavors available.

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