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SubZero Windshield Covers

SubZero Windshield Cover Packaging

A new way of clearing your windshield of snow and ice without the hassle of scraping.

When SubZero launched this new line of products, I assisted them in their successful commercialization.


  • Package Design
  • Product Photography
  • Digital Design


Requested to come up with a cohesive set of packaging for the entire line of ArcticDefense™ Windshield Covers. I started with the base (opening price-point) product and added more callouts and violators as we got the the higher price points to make it easy for the consumer to determine the difference between the three. I also worked up a Floor Display, for a business opportunity for my clients new customers - in which they won business on.

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